Introducing a new dental venture, Dr Paul Worskett opened Dentique Dentistry, a state-of-the-art dental practice, in October 2023 in the scenic village of Belbroughton. Dentique Dentistry partnered with us to craft a compelling brand identity, capture engaging media content, build a bespoke website, and plan and execute a comprehensive print and digital marketing strategy.
As Dentique Dentistry prepared to make its mark on the dental landscape, a key element to the success of the practice lay in crafting a compelling brand identity that resonates with its target audience.
Enhanced Brand Identity: The strategic branding efforts effectively communicate Dentique Dentistry's values, vision, and commitment to private dental care of the highest quality. The new brand identity sets Dentique Dentistry apart from competitors and positions it as a trusted and reputable provider of dentistry in the area.
Increased Recognition: The cohesive branding elements and consistent brand messaging are increasing recognition and recall among patients and the local community. Dentique Dentistry's brand is becoming recognised for its quality, professionalism, and patient-centered care, driving trust and loyalty among its target audience.
Positive Brand Perception: The new brand identity fosteres a positive brand perception and association among patients and industry peers. The consistent application of the brand across all touchpoints reinforces Dentique Dentistry's credibility, trustworthiness, and expertise in dental care.
In today's digital age, a strong online presence is essential for businesses to connect with their audience and showcase their offerings. Dentique Dentistry recognized the importance of a stylish and user-friendly website as a cornerstone of its digital strategy.
Enhanced Online Visibility: The new website significantly enhances Dentique Dentistry's online visibility and credibility, attracting more organic traffic and improving search engine rankings. Website visitors are easily finding relevant information about Dentique Dentistry's services and team members.
Improved User Experience: Website analytics reveal strong user engagement metrics, including long average session durations and low bounce rates. Visitors are finding the website easy to navigate, informative, and engaging, resulting in more inquiries and appointments.
Positive Brand Perception: The cohesive integration of Dentique Dentistry's brand elements into the website design reinforces its brand identity and values. The website serves as a digital extension of the practice, reflecting professionalism, expertise, and commitment to patient care.
In the competitive landscape of dental care, establishing a strong digital presence and effectively reaching target audiences are paramount for success. We wanted to create a comprehensive marketing strategy to maximise Dentique Dentistry’s visibility and attract patients in the Stourbridge, Hagley, and Bromsgrove areas.
Increased Brand Awareness: Dentique Dentistry's strategic marketing efforts are leading to strong brand awareness and visibility in the Belbroughton, Stourbridge, and Bromsgrove areas. The practice has gained recognition as a trusted provider of dental care, attracting attention from potential patients and the local community.
Enhanced Patient Engagement: The engaging and informative content being shared through social media and Google ad campaigns are resulting in higher levels of patient engagement and interaction. Patients appreciate the practice's commitment to education and communication, leading to widespread trust and loyalty.
Successful Lead Generation: The targeted Google ad campaigns generate a steady stream of inquiries and appointments from potential patients interested in Dentique Dentistry's services. The practice has seen a consistent increase in new patient registrations and appointments as a result of the marketing efforts.
In the dental care industry, visual representation plays a pivotal role in conveying professionalism, expertise, and patient-centric values. Dentique Dentistry recognised the power of visual storytelling and worked with us to enhance its brand image to engage with its audience.
Enhanced Brand Image: The professional photography captures Dentique Dentistry's brand image with precision, showcasing its modern facilities, team members, and patient-focused environment. The visually appealing imagery reinforces Dentique Dentistry's reputation as a trusted provider of dental care.
Increased Engagement: The visually striking images are generating increasing engagement and interaction on Dentique Dentistry's website and social media channels. Patients appreciate the transparency and authenticity conveyed through the professional photography, leading to trust and loyalty.
Positive Perception: Dentique Dentistry's media project contributes to a positive perception of the practice within the local community and among prospective patients. The high-quality imagery conveys professionalism and patient-centered care, aligning with Dentique Dentistry's brand values.
Online Presence: The integration of professional photography into Dentique Dentistry's online presence, including its website and social media channels, enhance its digital branding and contribute to increased visibility and engagement with target audiences.
Dentique Dentistry, a private dental practice in Belbroughton, approached TORVIT Digital to create a cohesive suite of branded Design & Print materials that would enhance patient experience and build stronger connections for the practice within the community. Our goal was to design high-quality materials that not only aligned with Dentique’s professional and approachable brand but also supported its marketing efforts to attract referrals and encourage online reviews.
Scope of Work
Our collaboration with Dentique included the following branded materials:
Results
The cohesive suite of branded materials helped Dentique create a more engaging, professional environment, both in the clinic and across their community touchpoints. The review cards and table tents contributed to a noticeable increase in online reviews, improving Dentique’s online presence. The referral packs opened new avenues for professional referrals, supporting Dentique’s growth and reputation within the local healthcare community.
