Farm Street Dental Practice

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Branding Project

Farm Street Dental Practice sought to establish their brand with a modern and approachable logo featuring a tooth motif. The goal was to create a visual identity that conveys both professionalism and friendliness.

Objectives:‍

Develop a contemporary logo incorporating a tooth element.
Ensure the logo reflects a welcoming and professional image.

Process:

‍Discovery & Research:‍
- Conducted consultations with Farm Street Dental to understand their brand values and target audience.
- Analysed competitor logos to identify design opportunities and ensure distinctiveness.‍‍
‍Concept Development:‍
- Created multiple logo concepts that integrated a stylised tooth graphic with modern typography. Each design aimed to strike a balance between a professional appearance and a friendly demeanour.‍
- Option Design Guides: Developed detailed guides for each logo concept, outlining colour palettes, typography, and various logo applications (e.g., full colour, monochrome, icon-only).‍
Client Review:‍
- Presented the logo options to the client, highlighting the strengths of each design. Incorporated client feedback to refine and enhance the chosen concept, focusing on improving both the modernity and approachability of the logo.‍
Final Logo:
- Design Elements: The final logo featured a sleek, stylised tooth graphic paired with contemporary typography. The colour scheme was carefully chosen to convey trust and cleanliness while remaining inviting.‍
- Usage Guidelines: Provided comprehensive guidelines for the logo’s application, including size, spacing, and colour variations to ensure consistency across all branding materials.

Results:

The new logo for Farm Street Dental Practice effectively combines modern design with a friendly and professional image. It enhances their brand identity, making it distinct and memorable in the dental field. The comprehensive design guides ensure the logo is used consistently, reinforcing the practice’s updated visual identity.

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Farm Street Dental Practice

Website Project

Template Website

As Farm Street Dental Practice looked to expand their presence and connect with a broader audience, the creation of a strong, user-friendly website became essential to their success. Farm Street Dental Practice resonated most with the Pisces template to establish their online identity and engaging with potential patients.

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Objectives:

‍Digital Presence Establishment: Build a modern, responsive website that reflects Farm Street Dental Practice’s commitment to patient-centered care and enhances their digital footprint.‍
User Experience: Design a website that is intuitive, easy to navigate, and optimised for both desktop and mobile users, ensuring a seamless experience for patients seeking information or booking appointments.‍
Brand Consistency: Ensure that the website visually aligns with the new brand identity, featuring the updated logo, colour palette, and overall design elements to create a cohesive brand experience.‍
Functionality: Integrate essential functionalities such as appointment booking, contact forms, and service information, making the website a valuable resource for current and prospective patients
‍Scalability: Develop a small scale website template that can be easily updated with new content, services, and features as the practice grows.

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Results:

‍Enhanced Online Presence: The new website successfully establishes Farm Street Dental’s digital identity, offering a professional, patient-friendly platform that reflects their brand values. It serves as a key touchpoint for engaging with the community and attracting new patients.‍
Improved User Experience: With a clean, responsive design, the website provides a seamless browsing experience on all devices, making it easy for patients to access information, schedule appointments, and connect with the practice.‍
Consistent Branding: The website effectively integrates the new logo, colours, and typography, ensuring a consistent brand experience across all digital and physical touchpoints. This reinforces Farm Street Dental’s updated identity.‍
Increased Patient Engagement: The streamlined functionality and clear navigation have led to improved patient engagement, with more visitors utilising online appointment booking and accessing key resources, contributing to the practice’s growth and success.

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