We had the privilege of working with Paul Worskett, a renowned dental practitioner committed to providing exceptional oral healthcare. Our collaboration involved various aspects of their online presence, including website development, social media management, and branding projects.
Building upon the expectations and requirements of the client, our team crafted an array of logo concepts that encapsulate the essence of what Paul Worskett wants to portray for his professional identity as a dentist. Following refinement and feedback, a final logo emerged — an elegant, contemporary design featuring an abstract depiction of a tooth, made up of Paul Worskett’s initials. The color scheme incorporated warm grey tones to inspire simplicity and confidence, fostering a sense of trust and security with patients.
To amplify the practice's online visibility and encourage positive feedback, bespoke review cards were conceptualised. These cards prominently showcased Paul's logo and included clear instructions for leaving a review on Google. Infused with elements of the brand identity, the design ensured consistency across all touchpoints, reinforcing brand recognition, and has resulted in an increase in Paul Worskett's review count.
With a reputation for excellence spanning over tree decades, Paul Worskett is a trusted name in oral healthcare in the West Midlands. However, as patient expectations evolved and digital platforms became central to communication, Paul saw the need to modernise his online presence, particularly in promoting his dental implant services.
Enhanced Patient Engagement: The incorporation of interactive features and direct communication channels has resulted in a noticeable increase in patient inquiries and communication. Patients appreciate the convenience and accessibility offered by the website, leading to a more engaged patient base.
Educational Empowerment: The wealth of educational content on dental treatment resonates with patients, empowering them to make informed decisions about their oral health. The website is emerging as a trusted resource, promoting Paul Worskett as a leader in dentistry.
Strengthened Digital Presence: The launch of the new website drove Paul Worskett Dentistry's digital footprint to new heights, attracting new visitors and reinforcing his reputation as a forward-thinking dental specialist.
As a leading provider of dental implants in Stourbridge, Paul Worskett sought to leverage digital marketing channels to amplify reach and impact. The power of social media marketing helped foster relationships with current and prospective patients.
Increased Visibility: The blog posts built significant traction, improving ranking in search engine results and driving organic traffic to the website. Patients seeking information on dental care are finding valuable resources and are developing trust in Paul Worskett's expertise and experience .
Enhanced Engagement: Social media engagement metrics reflect a growing and active community of followers on Facebook and Instagram. The client's posts receive likes, shares, and comments, initiating dialogue and relationship-building with current and prospective patients.
Educational Impact: The campaigns are educating the community about the benefits of various dental treatments and are promoting oral health awareness. Through informative blog posts and engaging social media content, Paul Worskett Dentistry is fostering a culture of proactive dental care and empowerment of patients to make informed decisions about their oral health.
Paul Worskett Dentistry sought a solution to improve their online reputation and visibility in the local market. Paul approached TORVITDigital with the goal of generating more Google reviews, which would not only enhance their credibility, but also help them rank higher in local search results. To address this, we designed a set of branded Google review cards, tailored to encourage patients to leave positive feedback.
Scope of Work
We created custom, pocket-sized Google review cards that were distributed to patients after their appointments. The cards were designed with simple instructions and a direct link to the review page, making it easy for patients to leave feedback. The cards featured Paul Worskett Dentistry’s branding, ensuring that the experience felt consistent and professional.
Results
The implementation of the Google review cards was a success, leading to an impressive increase to almost 100 Google reviews over a short period. This boost in reviews not only strengthened the practice’s online reputation but also helped Paul Worskett Dentistry rise in local search rankings, making it easier for new patients to discover them.
